Introduction
“It’s Just That Way” is a heartfelt country ballad by American artist Alan Jackson, released on January 4, 2010, as the lead single from his sixteenth studio album, Freight Train, which debuted on March 30, 2010. The song was penned by Vicky McGehee, Kylie Sackley, and Jackson’s longtime collaborator and producer, Keith Stegall.
Musically, the track showcases Jackson’s signature traditional country style, featuring prominent steel guitar and piano accompaniments. The lyrics draw parallels between the constants in nature—such as the daily rise and set of the sun—and the unwavering love the narrator feels for his partner. This theme emphasizes the natural, enduring quality of true affection.
Critically, “It’s Just That Way” was well-received. Karlie Justus of Engine 145 praised Jackson’s delivery, noting that his emphasis on the concise chorus contrasted effectively with the song’s relaxed tempo, hinting at deeper emotions beneath the surface. She also highlighted the song’s “easy-going feel” and its reflection of Jackson’s matured artistry. Similarly, Matt Bjorke from Roughstock lauded the track as “Alan Jackson at his best,” commending its “charmingly laid-back” nature and the superb production quality reminiscent of Jackson’s earlier hits like “Remember When.”
The accompanying music video premiered on February 22, 2010, and was directed by Roman White. Filmed at an antebellum farmhouse in Spring Hill, Tennessee, and various locations in Tampa, Florida, the video presents a whimsical narrative that complements the song’s themes. Notably, the video’s storyline was crafted by Jackson’s eldest daughter, Mattie, then a sophomore at the University of Tennessee. Her treatment depicted “a backwards reality, with metaphors of nature’s undeniable realities,” illustrating a love as dependable as the sunrise. Jackson expressed pride in her work, stating, “We looked at a lot of treatments, but hers was the best.”
Commercially, “It’s Just That Way” debuted at number 50 on the U.S. Billboard Hot Country Songs chart for the week of December 26, 2009, and reached a peak position of number 16 by April 17, 2010. While it didn’t climb to the top of the charts, the song solidified Jackson’s reputation for delivering sincere and timeless country music.
Freight Train marked the final album in Jackson’s contract with Arista Nashville, the label he had been with since 1989. Despite this transition, Jackson continued to produce music that resonated with his audience, maintaining his status as a stalwart in the country music genre.
In essence, “It’s Just That Way” exemplifies Alan Jackson’s ability to convey profound emotions through simple yet evocative storytelling, underscored by traditional country instrumentation. The song stands as a testament to enduring love and the constants that anchor our lives.