Introduction
Released on August 3, 2009, as the fifth single from Alan Jackson’s album Good Time, “I Still Like Bologna” showcases Jackson’s signature blend of traditional country music and reflective storytelling. In this self-penned track, Jackson juxtaposes modern technological conveniences—such as cell phones, plasma televisions, and laptops—with simple, enduring pleasures like enjoying a bologna sandwich on white bread and the tranquility of rural life. This contrast highlights a theme of balancing contemporary advancements with a nostalgic appreciation for life’s uncomplicated joys. Jackson explained that the title “just sounded like the perfect way to say that I’m aware of all the modern technology and do adapt to some of it… but every now and then, I still like that bologna on white bread.”
Critically, the song received mixed reviews. Jonathan Keefe of Slant Magazine critiqued it for “reciting long lists of common points of reference,” suggesting a lack of depth. Conversely, Stephen Thomas Erlewine of AllMusic described it as “slightly gangly, tongue-in-cheek Western swing,” acknowledging its playful nature. Despite not achieving major commercial success, peaking at number 32 on the Billboard Hot Country Songs chart, the song resonated with fans for its relatable lyrics and homage to simpler times.
The accompanying music video, directed by Scott Scovill, was released on August 20, 2009, and further emphasizes the song’s themes by visually contrasting modern life with nostalgic elements. The video was well-received, ranking number 36 on Great American Country’s Top 50 Videos of 2009.
“I Still Like Bologna” stands as a testament to Alan Jackson’s ability to craft songs that resonate with listeners by reflecting on the balance between embracing modernity and cherishing the timeless, simple pleasures of life.